Pre-Listing
Information Package
At Royal Heritage Realty Ltd. we are committed to helping guide you smoothly through the transaction of selling your home. We listen to what's important to you and together we'll develop a customized service plan that reflects your specific needs.
The Buyer & Seller Services commitment means consistent, predictable and reliable performance - guaranteed!
Enclosed you will find an outline of my 14-step marketing program. I have included this to clearly identify the activities that I will take to Market and Sell your home fast, and for top dollar. My commitment to selling your home includes an Easy Exit Plan. Simply stated,if I do not keep my promises, you do not keep me.
Buying or selling a home can be a difficult task, but you can make it that much easier by choosing the right Realtor. I will put my knowledge and experience to work for you, and through my Seller Services commitment you are sure to get just what you need.
1. Market Research: Review recent market sale activity for;
• Comparable properties recently sold (how much are people paying).
• Comparable properties currently listed for sale (competing listings).
• Comparable properties that have not sold, and identify reasons (avoiding similar issues).
2. Seller interview:
• Discussion about you and your property to better serve you and provide valuable Real Estate information and advice.
• Identifying and understanding your immediate concerns.
• Assessing motivation (reason for move).
• Discuss purchase plans.
• Timing, (when does this need to happen).
• Verify contact information. (Home, business, cell & e-mail).
• Prepare an equity analysis to indicate expenses, closing costs and NET proceeds.
3. Property history:
• Research previous sale history for your property.
• Review MPAC assessment.
• Investigate zoning and municipal restrictions (if any).
• Verify taxes, utilities, services and mortgages (if applicable).
• Review documentation (survey, tax bill, utility bills)
4. Listing and Marketing:
• Collaborative review of findings
• Discussion on timelines and key events
• Identify recent improvements, and unique features to be highlighted in listing.
• Provide showing guideline (keeping house ready for showings).
• Discuss Home Staging and quick fix opportunities to enhance wow factor.
5. Visual Marketing:
• Install Lock-box.
• Install Royal Heritage ‘For Sale’ sign.
• Promote at Royal Heritage office sales meetings.
• Host a Royal Heritage office preview.
• Prepare property information ‘Feature Sheets’.
• Provide financial options sheet (supplied by co-operating Mortgage brokers)
• Distribute ‘Just Listed’ notices to target areas. Post Listing Activities
• Promote through the local association of Realtors.
6. Electronic Marketing:
• Place listing information on MLS.ca (Multiple Listing Service). www.mls.ca
• Place listing on www.RoyalHeritage.ca
• Feature listing on my personal website www.DurhamHouseHunter.com
• In-addition, listing is promoted with many others co-operating sites
• Include additional photos and/or virtual tour.
• Inform my V.I.P. and other qualified buyers from my database of listing.
• Request follow-up and feedback from agents who have shown the property.
7. Additional Marketing:
• Aggressive promotion to attract more buyer’s
• Open Houses.
• Promotion in co-operating financial institutions (branches)
• Homes and Land monthly magazine.
• Kijiji, Craigslist, Marketplace on Facebook
• Highlight area schools and amenities.
8. Showings, communication and feedback:
• Log, manage and control Agent showings.
• Report results of events such as Open Houses and Property Showings.
• Follow-up and review Agent / Buyer feedback and share suggestions.
• Weekly / Monthly activity reports back to you.
• Monitor ongoing market activity in your neighbourhood.
9. Qualify potential buyers:
• Determine Buyer motivation.
• Confirm Buyer ability to purchase.
• Verify Buyer commitment.
10. Representation:
• Review agency alternatives and their impact on the transaction.
• Review contracts and clauses to ensure understanding and clarity.
• Represent You and Your Best Interests throughout the transaction.
11. What not to disclose (to potential Buyers or Buyer’s Agents)
• Your Motivation to Sell
• Your Urgency to Sell
• Willingness to accept less that listing price.
• Additional inclusions
• Other personal information
12. The Offer to Purchase:
• Present all offers in an objective fashion.
• Review and explain all terms and conditions.
• Discuss inclusions, chattels and fixtures.
• Revise net –proceeds sales estimate.
• Review closing dates, and balance with your purchase.
• Discuss alternatives.
• Negotiate Agreement favourable and protective for you.
13. Handling details and keeping you informed:
• Monitor progress of the transaction.
• Follow-up on completion of conditions, contingencies and timelines. Closing the Sale
• Keep you informed and answer questions in timely fashion.
• Maintain lines of communication to close of sale – and beyond.
• Co-ordinate Buyer inspections and represent you if desired.
• Monitor & Resolve any issues or concerns as they arise.
14. After Closing:
• Maintain communication and assist with any after sale concerns.
• Assist in your relocation, locally or around the world, through our network of Century 21 Real Estate professionals.